Context:
Deendayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM) launched eSARAS mobile App and inaugurated e-SARAS Fulfilment Centre.
About the App
- Conceptualised by: DAY-NRLM, Ministry of Rural Development (MoRD)
- Purpose of the app:
- To provide a more effective platform for marketing the products made by women of self-help groups.
- To promote the spirit of Vocal for Local even further with easier marketing of products prepared by SHG Didis.
The e-SARAS fulfilment centre:
- Managed by: The Foundation for Development of Rural Value Chains (FDRVC – a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust)
- Purpose:
- It will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
- It will handle the logistics required to bring an online order to a customer’s doorstep.
| Additional Information
Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM)
- Nodal Ministry: Ministry of Rural Development (MoRD)
- Aim: To promote poverty reduction through building strong institutions for the poor, particularly women, and enabling these institutions to access a range of financial services and livelihoods.
- DAY-NRLM adopts a demand-driven approach, enabling the States to formulate their own State-specific poverty reduction action plans.
- The blocks and districts in which all the components of DAY-NRLM would be implemented, either through the State Rural Livelihoods Mission or partner institutions or NGOs, would be the intensive blocks and districts, whereas the remaining would be non-intensive blocks and districts.
- National Rural Livelihood Mission (NRLM) is a restructured version of Swarnajayanti Gram Swarojgar Yojana (SGSY).
- NRLM was renamed as DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission) in 2016.
|
News Source: pib
5 Jul 2023
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