Context:
Recently, the Ministry of Health pulled up at least twenty companies including Tata 1mg, Flipkart, Apollo, PharmEasy, Amazon and Reliance Netmeds, by issuing them a show cause notice, for selling medicines online.
Image Source: The Hindu
Is banning e-pharmacies a viable option?
- The acute need for door step delivery of drugs was felt during COVID19. The year of 2020 marked a watershed moment for the growth of pharmacies as the Ministry of Home Affairs issued orders for them to continue to operate.
- The demand for online delivery of drugs is burgeoning. There is a possibility that some of these businesses will go underground if banned.
- The multiple court orders including those from Bombay, Madras, Delhi and Patna High Court have called for regulating epharmacies.
- The Parliamentary Standing Committee report released in June last year, which found it ‘appalling,’ that epharmacy rules had not been notified even after four years of the draft being introduced.
How are e-pharmacies competing with mom and pop chemist shops?
- Flush with billions of dollars of private equity money to infuse, e-pharmacies started offering hefty discounts on medicines in a bid to garner more market share.
- Companies like PharmEasy, in a move to circumvent retail chemists are building a supply chain from the ground up by buying out big and small wholesale drug distributors like Ascent Health, Desai Pharma, Eastern Agencies Healthcare.
- For acute care and emergency, patients still rely on their neighbourhood pharmacy stores. This has led e-pharmacy players to now open capital intensive brick and mortar stores.
- Stiff competition has forced mom and pop pharmacists to also offer home delivery options to their customers by introducing their own store apps.
News Source: The Hindu
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