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  »   Current Affairs   »   Tea Board Urges: Shift from Bulk to

Tea Board Urges: Shift from Bulk to Branded Packaging | PWOnlyIAS 2023

September 30, 2023

GS Paper III Indian Economy

Context:

  • The Tea Board, a statutory body under the Union Ministry of Commerce, believes that producers need to reimagine exports and move from bulk to the branded packaged format.

India’s Steps for Boosting Tea Export

  • Creation of Nodal Agency: A separate nodal agency is engaged specially for tea promotion.
  • Schemes: Incentivising value-added exports with schemes such as cash compensatory support.
  • Tapping Startups: Startups, which are selling in value-added format, could be the front-end for established players.
Tea Cultivation In India:

  •  Tea Cultivation is an example of plantation agriculture. It is also an important beverage crop introduced in India initially by the British.
  • Climatic Conditions: 
    • The tea plant grows well in tropical and sub-tropical climates endowed with deep and fertile well-drained soil, rich in humus and organic matter. 
    • Tea bushes require a warm and moist frost-free climate all through the year. 
    • Frequent showers evenly distributed over the year ensure continuous growth of tender leaves. 
  • Labour Intensive Industry: Tea is a labor intensive industry.  It requires abundant, cheap and skilled labor. 
  • Tea Producing States: Major tea producing states are Assam, hills of Darjeeling and Jalpaiguri districts, West Bengal, Tamil Nadu and Kerala,  Himachal Pradesh, Uttarakhand, Meghalaya, Andhra Pradesh and Tripura.
  • The top destinations for Indian tea — Russia, the UAE, and Iran — account for about 46 per cent of its total exports.

Top Tea Exporters of the World

Tea

Also Read: Indian Tea Industry

 

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