{"id":106817,"date":"2024-05-08T19:45:54","date_gmt":"2024-05-08T14:15:54","guid":{"rendered":"https:\/\/pwonlyias.com\/stage\/?post_type=current-affairs&#038;p=106817"},"modified":"2024-05-09T12:13:20","modified_gmt":"2024-05-09T06:43:20","slug":"misleading-ads-in-india","status":"publish","type":"current-affairs","link":"https:\/\/pwonlyias.com\/stage\/current-affairs\/misleading-ads-in-india","title":{"rendered":"Celebrities Liable for Products in Misleading Ads in India, Supreme Court"},"content":{"rendered":"<h2><span style=\"font-size: 18pt;\"><strong>Context<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media influencers and celebrities are under scrutiny by the <\/span><a href=\"https:\/\/pwonlyias.com\/stage\/upsc-notes\/supreme-court-udaan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Supreme Court<\/span><\/a><span style=\"font-weight: 400;\">, which declared that they will<\/span><b> bear equal responsibility for endorsing products or services in misleading advertisements.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IMA&#8217;s Petition Against Patanjali&#8217;s Advertisements: <\/b><span style=\"font-weight: 400;\">The court heard a petition filed by the<\/span> <a href=\"https:\/\/pwonlyias.com\/stage\/current-affairs\/misleading-advertisements\/\" target=\"_blank\" rel=\"noopener\"><b>Indian Medical Association (IMA)<\/b><span style=\"font-weight: 400;\"> against <\/span><b>Patanjali\u2019s advertisements attacking allopathy<\/b><\/a><span style=\"font-weight: 400;\"> and making claims about curing certain diseases.<\/span><\/li>\n<\/ul>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<th style=\"width: 100%; border-style: solid; border-color: #000000; background-color: rgba(184, 165, 217, 0.53); text-align: left; vertical-align: middle;\">\n<h2><span style=\"font-size: 18pt; color: #000000;\"><strong>Surrogate or Misleading Ads<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">The Consumer Protection Act of 2019 defines a misleading advertisement for any goods or service as one that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Falsely describing a product or service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Providing a false guarantee<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Making an express or implied representation that would constitute an unfair trade practice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Concealing important information are all examples of misleading consumers.<\/span><\/li>\n<\/ul>\n<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-size: 18pt;\"><strong>Ruling by the Supreme Court On Misleading Ads in India<\/strong><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsibility of Advertisers and Endorsers: <\/b><span style=\"font-weight: 400;\">The advertisers or the advertising agencies or endorsers are equally responsible for issuing false and misleading advertisements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Significance of Public Figures, Influencers, and Celebrities:<\/b><span style=\"font-weight: 400;\"> It emphasized the significance of public figures, influencers, and celebrities endorsing products responsibly during advertisements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Guidelines for Transparency: <\/b><span style=\"font-weight: 400;\">It highlighted the<\/span><b> guidelines of the <\/b><a href=\"https:\/\/pwonlyias.com\/stage\/national-consumer-day-2023\/\" target=\"_blank\" rel=\"noopener\"><b>Central Consumer Protection Authority (CCPA)<\/b><\/a><span style=\"font-weight: 400;\">, which stresses the <\/span><b>importance of transparency regarding paid endorsements by influencers.<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Guideline 8: <\/b><span style=\"font-weight: 400;\">about ads targeting or involving children)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Guideline 12<\/b><span style=\"font-weight: 400;\">: responsibilities of manufacturers, service providers, and advertising agencies).\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">This ensures that consumers&#8217; trust is not compromised or taken advantage of due to their lack of knowledge.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Guideline 13: <\/b><span style=\"font-weight: 400;\">requires <\/span><b>due responsibility to be taken for advertisements<\/b><span style=\"font-weight: 400;\"> and requires a person who endorses a product to have adequate information or experience with the specific food product to be endorsed, and it must be ensured that it is not deceptive.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsibility of Broadcasters: <\/b><span style=\"font-weight: 400;\">The court said broadcasters need to file the<\/span><b> self-declaration on the Broadcast Seva portal <\/b><span style=\"font-weight: 400;\">run by the Union Ministry of Information and Broadcasting.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span class=\"vc_button\"><a href=\"https:\/\/www.pw.live\/batches\/upsc?utm_source=seo+upsc+batch&#038;utm_medium=seo+upsc&#038;utm_campaign=seo&#038;utm_id=upsc\" target=\"_blank\" rel=\"noopener\">Enroll now for UPSC Online Course<\/a><\/span><\/p>\n<table style=\"width: 100.3%;\">\n<tbody>\n<tr>\n<th style=\"border-style: solid; border-color: #000000; background-color: rgba(184, 165, 217, 0.53); text-align: left; vertical-align: middle; width: 100%;\"><span style=\"color: #000000;\"><b>Indian Medical Association (IMA):<\/b><span style=\"font-weight: 400;\"> It is the <\/span><b>only representative, national voluntary organisation of Doctors<\/b><span style=\"font-weight: 400;\"> of Modern Scientific System of Medicine, which looks after the interest of doctors as well as the well being of the community at large.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Broadcast Seva (BS) Portal: <\/b><span style=\"font-weight: 400;\">It provides a <\/span><b>single point facility to the stakeholders <\/b><span style=\"font-weight: 400;\">to request for required permission, registrations, licences, etc. issued by the <\/span><b>Ministry of Information and Broadcasting<\/b><span style=\"font-weight: 400;\"> for broadcast related activities.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Drug and Cosmetics Rules, 1945:<\/b><span style=\"font-weight: 400;\"> It <\/span><b>categorized the drugs into schedules and provided regulations<\/b><span style=\"font-weight: 400;\"> for the sale, storage, and prescription of each category.<\/span><\/span><\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It further ordered the <\/span><b>Central government to establish a new portal<\/b><span style=\"font-weight: 400;\"> for filing such self-declaration forms for advertisements on print media.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Criticism of Directive to Omit Rule 170: <\/b><span style=\"font-weight: 400;\">The decision follows the<\/span><b> Supreme Court&#8217;s criticism of the government&#8217;s directive<\/b><span style=\"font-weight: 400;\"> regarding the <\/span><b>handling of ads associated with Ayurvedic and Ayush products<\/b><span style=\"font-weight: 400;\"> under <\/span><b>Rule 170 of the Drugs and Cosmetic Rules, 1945.<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">The <\/span><b>Ministry of Ayush directed all State\/ UT Licensing Authorities and Drug Controllers of AYUSH regarding omission of Rule 170 (and related provisions) of the 1945 Rules.\u00a0<\/b><\/li>\n<li><b>Rule 170 prohibits advertisements of Ayurvedic, Siddha or Unani drugs without licensing authorities\u2019 approval.\u00a0<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-size: 18pt;\"><strong>Central Consumer Protection Authority (CCPA)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Central Consumer Protection Authority (CCPA)<\/span><b> is a regulatory body set up under Section 10(1) of the Consumer Protection Act, 2019, to <\/b><span style=\"font-weight: 400;\">handle matters affecting rights of consumers.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">CCPA targets individuals or entities that follow improper trade practices or display inappropriate or wrong advertisements affecting public interest.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Composition:<\/b> <b>Chief Commissioner as head<\/b><span style=\"font-weight: 400;\">, and <\/span><b>only two other commissioners as members,<\/b><span style=\"font-weight: 400;\"> one of whom will deal with matters relating to goods while the other will look into cases relating to services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nodal Ministry:<\/b><span style=\"font-weight: 400;\"> The Ministry of Consumer Affairs.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 18pt;\"><strong>Key Provisions of Guidelines for Prevention of Misleading Ads and Endorsements for Misleading Advertisements 2022<\/strong><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prohibit Surrogate Advertisements:<\/b><span style=\"font-weight: 400;\"> No surrogate advertisement (like Alcohol brands advertising for sodas\/music) shall be made for goods or services whose advertising is prohibited or restricted.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prohibit Targeting Children: <\/b><span style=\"font-weight: 400;\">Advertisements that take advantage of children\u2019s inexperience have been prohibited.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Penalties:<\/b><span style=\"font-weight: 400;\"> Violations may lead to penalties under the Consumer Protection Act 2019 and other relevant provisions of the law.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CCPA can impose a penalty of up to Rs 10 lakh on manufacturers, advertisers, and endorsers. For subsequent offences, a penalty can go up to Rs 50 lakh.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<span class=\"vc_button\"><b>Also Read:<\/b> <a href=\"https:\/\/pwonlyias.com\/stage\/current-affairs\/ccpa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CCPA Order On Online Gambling Platforms To Distinguish Genuine, Illegal Platforms<\/span><\/a><\/span>\n<p>\u00a0<\/p>\n<table style=\"width: 100.242%;\">\n<tbody>\n<tr style=\"height: 36px;\">\n<td style=\"width: 4452.07%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 36px;\" colspan=\"2\"><span style=\"font-size: 18pt;\"><b>Must Read<\/b><\/span><\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 54.4983%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/ncert-notes\/\" target=\"_blank\" rel=\"noopener\">NCERT Notes For UPSC<\/a><\/strong><\/td>\n<td style=\"width: 4397.58%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/daily-current-affairs\/\" target=\"_blank\" rel=\"noopener\">UPSC Daily Current Affairs<\/a><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 54.4983%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/blogs\/\" target=\"_blank\" rel=\"noopener\">UPSC Blogs<\/a><\/strong><\/td>\n<td style=\"width: 4397.58%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/editorial-analysis\/\" target=\"_blank\" rel=\"noopener\">UPSC Daily Editorials<\/a><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 54.4983%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/quiz\/\" target=\"_blank\" rel=\"noopener\">Daily Current Affairs Quiz<\/a><\/strong><\/td>\n<td style=\"width: 4397.58%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/mains-answer-writing\/\" target=\"_blank\" rel=\"noopener\">Daily Main Answer Writing<\/a><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 54.4983%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/mains-previous-year-papers\/\" target=\"_blank\" rel=\"noopener\">UPSC Mains Previous Year Papers<\/a><\/strong><\/td>\n<td style=\"width: 4397.58%; vertical-align: middle; text-align: center; border-style: solid; border-color: #000000; height: 30px;\"><strong><a href=\"https:\/\/pwonlyias.com\/stage\/upsc-test-series-courses\/\" target=\"_blank\" rel=\"noopener\">UPSC Test Series 2024<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media influencers and celebrities are under scrutiny by the Supreme Court, which declared that they will bear equal responsibility for endorsing products or services in misleading ads.<\/p>\n","protected":false},"author":11,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"tags":[],"paper-wise":[2084],"subject":[2124],"acf":[],"_links":{"self":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/current-affairs\/106817"}],"collection":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/current-affairs"}],"about":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/types\/current-affairs"}],"author":[{"embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/comments?post=106817"}],"version-history":[{"count":4,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/current-affairs\/106817\/revisions"}],"predecessor-version":[{"id":106882,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/current-affairs\/106817\/revisions\/106882"}],"wp:attachment":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/media?parent=106817"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/tags?post=106817"},{"taxonomy":"paper-wise","embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/paper-wise?post=106817"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/subject?post=106817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}