{"id":142817,"date":"2024-11-14T19:50:09","date_gmt":"2024-11-14T14:20:09","guid":{"rendered":"https:\/\/pwonlyias.com\/stage\/?post_type=current-affairs&#038;p=142817"},"modified":"2024-11-14T19:50:09","modified_gmt":"2024-11-14T14:20:09","slug":"new-rules-to-check-misleading-ads","status":"publish","type":"current-affairs","link":"https:\/\/pwonlyias.com\/stage\/current-affairs\/new-rules-to-check-misleading-ads","title":{"rendered":"New Rules To Check Misleading Ads By Coaching Centres"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Centre has\u00a0 released new guidelines on November 12, 2024.<\/span><\/p>\n<div class=\"vc_table_green\"><\/p>\n<table style=\"width: 99.5989%;\">\n<tbody>\n<tr>\n<th style=\"width: 100%; border-style: solid; border-color: #000000; background-color: rgba(184, 165, 217, 0.53); text-align: left; vertical-align: middle;\">\n<h2><span style=\"font-size: 18pt; color: #000000;\"><b>About CCPA<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">The Central Consumer Protection Authority (CCPA) is a regulatory body.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; color: #000000;\">This body can investigate, refund, recall, and impose penalties.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Established:<\/b><span style=\"font-weight: 400;\"> Under the Consumer Protection Act, 2019.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Objective:<\/b><span style=\"font-weight: 400;\"> It aims to protect consumer rights and ensure fair trade practices.<\/span><\/span><\/li>\n<\/ul>\n<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n<h2><span style=\"font-size: 18pt;\"><b>Overview of the CCPA guidelines<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Issued by<\/b><span style=\"font-weight: 400;\">: Central Consumer Protection Authority (CCPA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purpose<\/b><span style=\"font-weight: 400;\">: To prevent misleading claims by coaching centres, following complaints on the National Consumer Helpline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Penalties so far<\/b><span style=\"font-weight: 400;\">: CCPA has issued 54 notices and imposed fines totaling Rs 54.60 lakh<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 18pt;\"><b>Key Highlights of the CCPA Guidelines<\/b><\/span><\/h2>\n<ul>\n<li><b>Prohibition of False Claims:<\/b>\n<ul>\n<li><b>False Selection and Job Guarantees: <\/b><span style=\"font-weight: 400;\">Institutes are barred from making false claims about:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Course offerings and durations<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Faculty credentials<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fee structure and refund policies<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Selection rates and exam rankings<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Guaranteed job security or salary increases<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Course Information: <\/b><span style=\"font-weight: 400;\">Misleading claims on course duration, faculty qualifications, fee structures, and refund policies are prohibited.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Definition of Coaching:<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">&#8216;Coaching&#8217; includes academic support, education, guidance, study programs, and tuition.<\/span><\/li>\n<li><b>Advertising Standards:<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Covers all forms of advertising for academic support, guidance, and tuition.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Excludes non-academic activities like sports and creative pursuits.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Government&#8217;s Stance<\/b>\n<ul>\n<li><b>Consumer Rights<\/b><span style=\"font-weight: 400;\">: Quality of advertisements should not undermine consumer rights.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><b>Use of Success Testimonials:<\/b>\n<ul>\n<li><b>Consent Required:<\/b><span style=\"font-weight: 400;\"> Institutes must obtain written consent from successful candidates before using their names, photos, or testimonials.<\/span><\/li>\n<li><b>Transparency: <\/b><span style=\"font-weight: 400;\">Must clearly display disclaimers and provide complete information on course offerings.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Accurate Representation:<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Coaching centres must accurately present their resources, facilities, and course recognition, ensuring courses meet approval standards (e.g., AICTE, UGC).<\/span><\/li>\n<li><b>Compliance Requirements<\/b>\n<ul>\n<li><b>Course Recognition<\/b><span style=\"font-weight: 400;\">: Courses must be duly recognized and approved by a competent authority like AICTE, UGC, etc.<\/span><\/li>\n<li><b>Penalties<\/b><span style=\"font-weight: 400;\">: Violations will attract penalties under the Consumer Protection Act.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span class=\"vc_button\"><a href=\"https:\/\/www.pw.live\/batches\/upsc?utm_source=seo+upsc+batch&#038;utm_medium=seo+upsc&#038;utm_campaign=seo&#038;utm_id=upsc\" target=\"_blank\" rel=\"noopener\">Enroll now for UPSC Online Course<\/a><\/span><\/p>\n<h2><span style=\"font-size: 18pt;\"><b>What Are Misleading Advertisements?<\/b><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-142813 alignright\" src=\"https:\/\/pwonlyias.com\/stage\/wp-content\/uploads\/2024\/11\/144-67360258ec7a8.webp\" alt=\"Misleading Ads\" width=\"402\" height=\"292\" srcset=\"https:\/\/pwonlyias.com\/stage\/wp-content\/uploads\/2024\/11\/144-67360258ec7a8.webp 340w, https:\/\/pwonlyias.com\/stage\/wp-content\/uploads\/2024\/11\/144-67360258ec7a8-300x218.webp 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Misleading advertisements use incorrect or unclear information to deceive consumers.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">They may lead people to buy products or services based on false or exaggerated claims.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">These ads are considered unethical and often illegal because they violate consumer trust.<\/span><\/li>\n<li><b>Key Features of Misleading Ads<\/b>\n<ul>\n<li><b>False Claims: <\/b><span style=\"font-weight: 400;\">Statements that are simply untrue, like \u201c100% success guaranteed\u201d or \u201cbest product in the world.\u201d<\/span><\/li>\n<li><b>Exaggerated Benefits: <\/b><span style=\"font-weight: 400;\">Overstating the positive effects, such as a health product claiming it can cure diseases without evidence.<\/span><\/li>\n<li><b>Missing Important Information: <\/b><span style=\"font-weight: 400;\">Leaving out essential details that could change a buyer&#8217;s decision, like hidden costs or limits on \u201cfree\u201d offers.<\/span><\/li>\n<li><b>Manipulated Testimonials:<\/b><span style=\"font-weight: 400;\"> Using fake or selectively edited reviews that don\u2019t reflect real customer experiences.<\/span><\/li>\n<li><b>Fake Certifications: <\/b><span style=\"font-weight: 400;\">Displaying approval from recognized authorities that is either false or misleading.<\/span><\/li>\n<li><b>Hidden Terms: <\/b><span style=\"font-weight: 400;\">Concealing conditions that might affect a consumer\u2019s understanding, like eligibility criteria or time limits for special offers.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"vc_table_green\"><\/p>\n<table style=\"width: 100.043%;\">\n<tbody>\n<tr>\n<td style=\"width: 130.811%; 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