{"id":134004,"date":"2024-09-24T20:20:05","date_gmt":"2024-09-24T14:50:05","guid":{"rendered":"https:\/\/pwonlyias.com\/stage\/?post_type=editorial-analysis&#038;p=134004"},"modified":"2024-09-25T15:47:53","modified_gmt":"2024-09-25T10:17:53","slug":"ott-platforms","status":"publish","type":"editorial-analysis","link":"https:\/\/pwonlyias.com\/stage\/editorial-analysis\/ott-platforms","title":{"rendered":"Revision: Over-the-Top (OTT) Platforms"},"content":{"rendered":"<h2><span style=\"font-size: 18pt;\"><b>Positive Impact of OTT Platforms<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access:<\/b><span style=\"font-weight: 400;\"> Viewers have the freedom to watch content anytime and from anywhere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Democratisation:<\/b><span style=\"font-weight: 400;\"> Many individuals from social media are finding opportunities in the entertainment industry, which was previously limited to established film stars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost to Small Industry:<\/b><span style=\"font-weight: 400;\"> OTT platforms support regional cinema with lower budgets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>International Access:<\/b><span style=\"font-weight: 400;\"> Viewers can access new and high-quality international content such as <\/span><i><span style=\"font-weight: 400;\">Money Heist<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Parasite.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affordability:<\/b><span style=\"font-weight: 400;\"> OTT platforms offer a cost-effective mode of entertainment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overcoming Language Barriers:<\/b><span style=\"font-weight: 400;\"> Many platforms provide content in multiple languages, including meaningful Malayalam stories and Tamil movies that explore various genres.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span class=\"vc_button\"><a href=\"https:\/\/www.pw.live\/batches\/upsc?utm_source=seo+upsc+batch&#038;utm_medium=seo+upsc&#038;utm_campaign=seo&#038;utm_id=upsc\" target=\"_blank\" rel=\"nofollow noopener\">Enroll now for UPSC Online Course<\/a><\/span><\/p>\n<h2><span style=\"font-size: 18pt;\"><b>Need for OTT Platforms Regulation<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rapid Growth:<\/b><span style=\"font-weight: 400;\"> By the end of 2022, India\u2019s OTT user base grew by 20%, increasing to 424 million from 353 million in 2021.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Obscenity:<\/b><span style=\"font-weight: 400;\"> Some content promotes obscenity and inappropriate language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of Censorship:<\/b><span style=\"font-weight: 400;\"> Children are exposed to content that may not be suitable for their age.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Threat to Social Harmony:<\/b><span style=\"font-weight: 400;\"> Communally sensitive content can disrupt social harmony in the country, leading to concerns about children accessing harmful content and violence.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 16pt;\"><b>Steps Taken<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital Media Ethics Code:<\/b><span style=\"font-weight: 400;\"> This code has been introduced to regulate OTT platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Self-Classification of Content:<\/b><span style=\"font-weight: 400;\"> Content is classified into categories like U, U\/A 7+, U\/A 13+, etc., with parental locks for U\/A 13+ or higher and age verification for A-rated content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Observing Norms:<\/b><span style=\"font-weight: 400;\"> Publishers are required to adhere to the Norms of Journalistic Conduct set by the Press Council of India.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 16pt;\"><b>Challenges That Remain<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Freedom of Expression:<\/b><span style=\"font-weight: 400;\"> This faces challenges due to non-compliance and jurisdiction issues, particularly with OTT platforms based outside India. The government cites non-compliance, while OTT platforms argue that it curtails freedom of expression.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span class=\"vc_button\"><a href=\"https:\/\/store.pw.live\/govt-entrance-exams\/upsc-books?utm_source=SEO&#038;utm_medium=PW+Live&#038;utm_campaign=UPSC+CSE+Books\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Check Out UPSC CSE Books From PW Store<\/span><\/a><\/span><\/p>\n<h2><span style=\"font-size: 18pt;\"><b>Way Forward<\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data Protection Law:<\/b><span style=\"font-weight: 400;\"> Implement a law as soon as possible to protect users&#8217; privacy and personal data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local Language Descriptions:<\/b><span style=\"font-weight: 400;\"> Provide age ratings and content descriptors in local languages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Single Dashboard:<\/b><span style=\"font-weight: 400;\"> Create a centralized platform for publishing rules, content codes, advisories, and complaint details.<\/span><\/li>\n<\/ul>\n<div class=\"vc_table_green\"><\/p>\n<table style=\"width: 99.8268%;\">\n<tbody>\n<tr>\n<td style=\"width: 137.711%; text-align: center; border-style: solid; border-color: #000000;\" colspan=\"2\"><span style=\"font-size: 18pt;\"><b>Must Read<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.5357%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/pwonlyias.com\/stage\/editorial-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UPSC Daily Editorials<\/span><\/a><\/td>\n<td style=\"width: 87.175%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/pwonlyias.com\/stage\/daily-current-affairs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UPSC Daily Current Affairs<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.5357%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/store.pw.live\/govt-entrance-exams\/upsc-books\/upsc-textbooks?utm_source=SEO&#038;utm_medium=PW+Live&#038;utm_campaign=UPSC+Textbooks\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Check Out UPSC NCERT Textbooks From PW Store<\/span><\/a><\/td>\n<td style=\"width: 87.175%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/store.pw.live\/govt-entrance-exams\/upsc-books\/upsc-modules?utm_source=SEO&#038;utm_medium=PW+Live&#038;utm_campaign=UPSC+Modules\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Check Out UPSC Modules From PW Store<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.5357%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/store.pw.live\/govt-entrance-exams\/upsc-books\/upsc-previous-year-papers?utm_source=SEO&#038;utm_medium=PW+Live&#038;utm_campaign=UPSC+Previous+Year+Papers\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Check Out Previous Years Papers From PW Store<\/span><\/a><\/td>\n<td style=\"width: 87.175%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/pwonlyias.com\/stage\/upsc-test-series-courses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UPSC Test Series 2024<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50.5357%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/pwonlyias.com\/stage\/quiz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Daily Current Affairs Quiz<\/span><\/a><\/td>\n<td style=\"width: 87.175%; text-align: center; border-style: solid; border-color: #000000;\"><a href=\"https:\/\/pwonlyias.com\/stage\/mains-answer-writing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Daily Main Answer Writing<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 137.711%; text-align: center; border-style: solid; border-color: #000000;\" colspan=\"2\"><a href=\"https:\/\/store.pw.live\/govt-entrance-exams\/upsc-books?utm_source=SEO&#038;utm_medium=PW+Live&#038;utm_campaign=UPSC+CSE+Books\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Check Out UPSC CSE Books From PW Store<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Positive Impact of OTT Platforms Access: Viewers have the freedom to watch content anytime and from anywhere. Democratisation: Many individuals from social media are finding opportunities in the entertainment industry, which was previously limited to established film stars. Boost to Small Industry: OTT platforms support regional cinema with lower budgets. International Access: Viewers can access&hellip; <a class=\"more-link\" href=\"https:\/\/pwonlyias.com\/stage\/editorial-analysis\/ott-platforms\">Continue reading <span class=\"screen-reader-text\">Revision: Over-the-Top (OTT) Platforms<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":134095,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"tags":[],"paper-wise":[],"subject":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/editorial-analysis\/134004"}],"collection":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/editorial-analysis"}],"about":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/types\/editorial-analysis"}],"author":[{"embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/comments?post=134004"}],"version-history":[{"count":4,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/editorial-analysis\/134004\/revisions"}],"predecessor-version":[{"id":134033,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/editorial-analysis\/134004\/revisions\/134033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/media\/134095"}],"wp:attachment":[{"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/media?parent=134004"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/tags?post=134004"},{"taxonomy":"paper-wise","embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/paper-wise?post=134004"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/pwonlyias.com\/stage\/wp-json\/wp\/v2\/subject?post=134004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}