Aditi Sinha
September 28, 2023 03:00
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List of Indian Brand Ambassadors: In the dynamic world of advertising and marketing, brand ambassadors play a pivotal role in promoting products and services, embodying brand values, and connecting with consumers on a personal level.
India, with its diverse and vibrant entertainment industry, has witnessed a plethora of iconic figures assuming the role of brand ambassadors for various companies and campaigns. From Bollywood celebrities to sports stars, these influential personalities hold the power to impact consumer choices and brand perception significantly.
This comprehensive list explores some of the most notable Indian brand ambassadors who have left an indelible mark on the advertising landscape. Their charismatic appeal and mass following have made them sought-after faces for endorsements, reflecting consumers’ changing trends and preferences in the Indian market.
Brand ambassadors are vital for businesses as they personify the brand’s values and create strong connections with consumers. Their influence and credibility helps build brand trust, expand market reach, and drive sales, enhancing brand image and recognition.
Corporate brand ambassadors in India are influential individuals, often celebrities or experts in their respective fields, who are strategically chosen to represent and promote a company’s brand and products. They play a crucial role in enhancing brand visibility, and credibility, and connecting with the target audience. The table below shows a list of famous personalities who are brand ambassadors and work to promote well-known brands or campaigns.
|
List of Brand Ambassadors in India – Corporate Ambassadors |
|
|---|---|
| Brand Ambassadors | Product/Brand/Campaign |
| Aamir Khan | Phone Pe, Samsung, Datsun India, Vivo |
| Aditi Rao Hydari, Mithali Raj and Shakti Mohan | L’Oreal Paris |
| Akshay Kumar | CavinKare’s Indica, GOQii, TAFE(Tractors and Farm Equipments)Ltd., Road Safety Awareness Campaign, PagarBook, Harpic, Dollar Industries, Kajaria, Policy Bazaar, Dabur Chyawanprash |
| Alia Bhatt | UberEats, Nokia, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag |
| Amitabh Bachchan | FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear |
| Ananya Pandey | Fastrack Perfumes, Lakme |
| Anil Kapoor | Malabar Gold and Diamonds, Spotify |
| Anushka Sharma | Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank |
| Arjun Kapoor | Chelsea FC |
| Chef Sanjeev Kapoor | Leonardo Olive Oil, Tata Sampann(spices) |
| Colombian Footballer Yerry Mina | Hero MotoCorp |
| Dia Mirza | UN Environment Goodwill Ambassador for India |
| Diljit Dosanjh | BoAt Speakers |
| Disha Patani & Chef Sanjeev Kapoor | Washington Apples |
| Farhan Akhtar | United Breweries Limited (Kingfisher Ultra) |
| Harbhajan Singh | Brune & Bareskin |
| Hima Das | Gatorade by PepsiCo |
| Ileana D’Cruz | CavinKare’s Indica |
| Indian Hockey Player Dharamvir Singh | Arganish |
| Jacqueline Fernandez | Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar |
| Jasprit Bumrah | Seagram’s Royal Stag, Estrolo |
| K Chandrashekhar Rao | Telangana State Road Transport Corporation |
| Kartik Aryan | Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage |
| Katrina Kaif | Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’ |
| Kidambi Srikanth | ITM Group of Institutions |
| Kriti Sanon | Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA |
| Mahendra Singh Dhoni | CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers |
| Mandira Bedi | MevoFit |
| Mayank Aggarwal | Fast&Up |
| Murali Kartik | Fantasy 11 |
| P V Sindhu | Visa (Payment Technology Company) |
| Prithvi Shaw | Navneet Education Ltd, Fanmojo |
| Ranveer Singh | Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s |
| Rishab Pant | Himalaya Drug Company, JSW Steel |
| Rohit Sharma | Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador |
| Saina Nehwal | Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex |
| Salman Khan | Pepsi, BharatPe |
| Sandeep Patil | Indoor Cricket Team |
| Sara Ali Khan | Vivo ‘S’ Series |
| Shah Rukh Khan | Hyundai, Big Basket, Kent for Security product range, V-Nourish |
| Shawar Ali | Call mama- Free Calling App from My Country Mobile |
| Shilpa Shetty Kundra | Bodycare International |
| Suniel Shetty | NADA (National Anti-Doping Agency) |
| Sunny Leone | Futsal football franchise Kerala Cobras |
| Suresh Raina | Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show |
| Tara Sutaria | ITC Engage |
| Varun Dhawan | Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags |
| Victoria Lopyreva | FIFA World Cup 2018 |
| Vikas Khanna | IAAC(Indo-American Art Council), Quaker oats, Bergner India |
| Virat Kohli | Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze(Inverters and Batteries), Puma, Hero MotoCorp, Sun Pharma- Volini, Wrogn, MuveAcoustics, Too Yumm, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline |
| Yash & Wife Radhika Pandit (Actors) | Govt-Aided Mass Marriage Scheme |
Brand ambassadors play a crucial role in government-led campaigns in India, serving as influential figures to promote and endorse various initiatives. These campaigns aim to raise awareness, drive engagement, and garner public support for important social, economic, and environmental issues. The table provided below showcases the individuals who endorse different government schemes or campaigns.
|
Government-led Campaigns/Schemes Brand Ambassadors In India |
|
|---|---|
| Brand Ambassadors | Government-led Campaigns |
| Amitabh Bachchan | City Compost Campaign |
| Swachh Bharat Abhiyan | |
| Pulse Polio | |
| Baba Ramdev | Brand Ambassador of yoga and Ayurveda in Haryana |
| Deepika Padukone | Indian Psychiatric Society |
| Dia Mirza | Swachh Saathi |
| Salman Khan | Arunachal Pradesh Tourism Ambassador |
| Madhuri Dixit | MAA- Mothers Absolute Affection’ |
| Amitabh Bachchan and Priyanka Chopra | Incredible India |
| Nawazuddin Siddiqui | UP farmers’ scheme Samajwadi Kisan Bima Yojna |
| Piruz Khambatta | Make In India |
| PV Sindhu | Central Reserve Police Force (CRPF) |
| Sachin Tendulkar | Anti-liquor and antidrug
campaign of Kerala |
| Sakshi Malik | Beti Bachao, Beti Padao campaign” in Haryana |
| Shah Rukh Khan | West Bengal |
| Shilpa Reddy | Confederation of Women Entrepreneurs (COWE) |
| Vidya Balan | Samajwadi Pension Yojana |
| Virat Kohli | Punjab National Bank |
The use of brand ambassadors in India has been a powerful marketing tool, but it has not been without its share of controversies. One notable instance was in 2016 when the Indian government imposed a ban on celebrities endorsing products related to tobacco and alcohol.
The ban was driven by concerns over the potential negative impact such endorsements could have on public health, aiming to discourage the promotion of harmful substances through influential figures. While health advocates praised the move, some in the advertising industry expressed reservations, arguing that it could adversely affect the livelihoods of celebrities who relied on such endorsements for their income.
Despite these controversies, brand ambassadors continue to hold significant sway in shaping the perception of brands and products in the minds of Indian consumers. Traditionally, sports stars and film actors have been the go-to choices for brand endorsements.
However, a noticeable shift has been towards utilizing social media influencers to promote products, leveraging their massive online followings and engagement. For brand ambassadorship to remain an effective marketing strategy in India, companies must exercise caution in selecting their ambassadors and ensure that their endorsements are both ethical and legally compliant.
Maintaining transparency and authenticity in brand ambassador campaigns is crucial to avoiding potential controversies and safeguarding brand reputation. As long as these considerations are taken into account, brand ambassadorship is likely to continue playing a pivotal role in India’s ever-evolving advertising landscape.
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