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December 12, 2023 1528 0
The mass media include a wide variety of forms, including television, newspapers, films, magazines, radio, advertisements, video games and CDs. They are referred to as ‘mass’ media because they reach mass audiences – audiences comprise very large numbers of people. They are also sometimes referred to as mass communications.
Mass media has become an integral part of daily life in India, especially among middle-class households.
Activities range from tuning into radio or television to reading newspapers in the morning to checking mobile phones for missed calls and updates.
Though a few newspapers had been started by people before Raja Rammohun Roy, his Sambad-Kaumudi in Bengali published in 1821, and Mirat-Ul-Akbar in Persian published in 1822, were the first publications in India with a distinct nationalist and democratic approach.
Technological Evolution in Newspaper Production
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