Govt notifies new labelling rules for green products

Recasting its flagship scheme on labelling of eco-friendly products, recently, the Union Environment Ministry notified the Ecomark Rules 2024, almost a year after its draft rules were notified.

green products

Ecomark Rules 2024

  • The Ministry of Environment, Forest and Climate Change has notified the Ecomark Rules.
  • Alignment: Part of the LiFE Mission (Lifestyle for Environment) launched by PM Narendra Modi in 2021.
  • Replace: It replaces the Ecomark scheme of 1991.
  • The scheme will be implemented by the Central Pollution Control Board (CPCB) in partnership with the Bureau of Indian Standards (BIS).

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Key Objectives of Ecomark Rules 2024

  • Promoting Green Industries: The initiative encourages the production and consumption of eco-friendly products, promoting sustainability and energy/resource efficiency.
  • Consumer Awareness: Ecomark aims to help consumers make informed purchase decisions by identifying products with lower environmental impacts.
  • Circular Economy: Supports resource conservation and promotes recycling and reduction of waste, aligning with the ‘LIFE (Lifestyle for Environment)’ principle.

Eligibility Criteria for Ecomark

  • Products must reduce pollution, minimise waste, or eliminate environmental emissions.
  • Recyclability: Preference for products made from recycled materials or those that are recyclable.
  • Conservation of Resources: Reducing the use of non-renewable energy and natural resources.
  • Environmental Impact: Consideration of the production process, including raw material sourcing, emissions, and the use of recycled or non-hazardous substances.

Products Covered under Ecomark

  • Cosmetics: Skin powder, including that for infants; tooth powder and toothpaste; skin cream; hair oil; shampoo; soap; hair cream; nail polish; aftershave lotion; shaving cream; cosmetic pencil; lipstick; etc.
  • Soaps and Detergents: Environmentally friendly variants.
  • Food Items: Edible oils, tea, coffee.
  • Electric/Electronic Goods: TVs, refrigerators, food mixers, geysers, toasters, fans, etc.
  • Textiles: Eco-friendly fabrics and garments.

Application and Verification Process

  • Application: Manufacturers must apply for Ecomark to the Central Pollution Control Board (CPCB).
  • Verification: CPCB, or a designated verifier, will assess compliance through a detailed report.
  • Validity: The Ecomark will be valid for three years or until criteria changes. It can be renewed.

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Compliance and Monitoring

  • Annual Report Submission: Holders of Ecomark must submit annual reports to the CPCB by May 31 each year.
  • Penalty for False Information: The CPCB can suspend or cancel the mark if false information is provided, though the holder can appeal such decisions.

Institutional Framework

  • Steering Committee: Headed by the Environment Secretary, comprising members from various ministries, CSIR, BIS, and CPCB.
  • Role: The committee will recommend products, periodically review criteria, and support research for verifying environmental impacts.

Significance of Eco Mark

  • Promotes Sustainable Development: Ecomark plays a key role in aligning industrial practices with sustainable development goals (SDGs).
  • Encourages Eco-friendly Innovations: Push industries toward environmentally responsible technologies and processes that reduce resource consumption and pollution.
  • Reduces Environmental Degradation: By incentivizing the production of eco-friendly products, helps in mitigating pollution, reducing waste, and lowering the carbon footprint across various sectors.
  • Empowers Consumers: Empowers consumers to make informed and conscious decisions, enabling them to contribute to environmental conservation by choosing green products over conventional ones.
  • Supports National and International Environmental Commitments:
    • The scheme helps meet climate-related targets under international agreements, such as the Paris Agreement and Biodiversity Conservation Initiatives.
  • Encourages Green Manufacturing: Motivates manufacturers to shift towards environmentally friendly production processes.
    • Encourages the growth of green industries in India.

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Central Pollution Control Board (CPCB)

  • Formed: It was constituted in September 1974 under the Water Prevention and Control of Pollution Act, 1974.  
  • Powers: It is also entrusted with the powers and functions under the Air (Prevention and Control of Pollution) Act, 1981.
  • Principal Functions: 
    • To promote cleanliness of streams and wells in different areas of the States by prevention, control and abatement of water pollution, and 
    • To improve the quality of air and to prevent, control or abate air pollution in the country.
    • It also provides technical services to the Ministry of Environment and Forests of the provisions of the Environment (Protection) Act, 1986

About Ecomark Scheme

  • Launch: The Ecomark Scheme was initiated by the Government of India in 1991.
  • Administration: It is administered by the Bureau of Indian Standards (BIS), with oversight by the Ministry of Environment, Forests, and Climate Change.
  • Symbol: The symbol for Ecomark is the ‘Matka’ (earthen pot), which represents eco-friendly products in the Indian market.
  • Voluntary Basis: The scheme operates voluntarily, non-binding, allowing manufacturers to apply for the label.
  • Compliance with Standards: Products displaying both the ECO Logo and ISI Mark indicate they meet environmental criteria as well as quality standards specified in relevant Indian Standards.

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About Mission LiFE

  • Mission LiFE was launched by the Honourable Prime Minister on October 20, 2022,.
  • It promotes an eco-friendly lifestyle centred around mindful and purposeful use, rather than thoughtless and wasteful consumption.
  • The concept of Mission LiFE, which stands for “LiFEStyle For Environment”, was first introduced by Prime Minister Modi at COP26 in Glasgow on November 1, 2021
  • Objective: 
    • To shift from a “use-and-dispose” economy to a circular economy based on conscious and intentional consumption.
    • To encourage people to live in a sustainable and environmentally conscious way. 
    • To motivate at least 1 billion people to take individual and group actions to protect and conserve the environment between 2022 and 2028.
  • It emboldens the spirit of the P3 model, i.e. Pro Planet People.
  • It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’.

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