To mark 75 years of the Republic of India, invitees to the Rashtrapati Bhavan’s “At home” reception will receive a curated box of GI-tagged crafts from Tamil Nadu, Kerala, Karnataka, Telangana, and Andhra Pradesh, highlighting the region’s rich heritage under the “One District One Product” scheme..
About “AT Home” Reception
- The “At Home” reception is a formal event hosted by the President of India at Rashtrapati Bhavan on occasions like Republic Day and Independence Day.
- It serves as a platform to honor distinguished individuals and recognize their contributions to society.
- The event symbolizes inclusivity, unity, and celebration of India’s achievements and heritage.
- Invitation Format:
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- Traditionally, a white embossed card with the Lion Capital of Ashoka is used to invite guests.
- This year, invitees also received a specially curated craft box featuring artifacts representing India’s cultural heritage, as part of the Republic Day celebrations in 2025.
- Venue and Setup:
- The event is held at the Mughal Gardens or the ceremonial halls of Rashtrapati Bhavan, depending on the arrangements.
- It provides an opportunity for interaction between political leaders, diplomats, military officials, and achievers from diverse fields.
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Key Highlights of the Initiative
- Concept and Execution: The idea was proposed by President Murmu and executed by Rashtrapati Bhavan in collaboration with the National Institute of Design (NID), with support from its campuses in Ahmedabad and Bengaluru.
- Represents India’s 5,000-year civilisational history and carries the message of sustainability.
Craft Items and Significance:-
- Bamboo Weave Box with Kalamkari Painting: Crafted by Nimmalakunta artisans from Andhra Pradesh.
- Ikat-Pochampalli Cover: Reusable cover showcasing Telangana’s famed textile craft.
- Mysore’s Ganjifa Art Fridge Magnet: Inspired by traditional Ganjifa playing cards of Karnataka.
- Kanjeevaram Silk Pouch: Handwoven pouch from Tamil Nadu.
- Etikoppaka Dolls: Male and female wooden dolls crafted by Andhra Pradesh artisans.
- Screwpine Bookmark: Woven by artists from Kerala using traditional screwpine leaves.
- Geographical Indication (GI) Products:
- All craft items in the box are GI-tagged, highlighting India’s diverse and unique heritage.
- Linked to the “One District One Product” scheme.
One District One Product
- It is an initiative launched with the aim of unlocking the full potential of districts, fostering economic and socio-cultural growth, and generating employment, particularly in rural areas.
- The One District One Product (ODOP) concept originated in Japan as a strategy for regional development.
- Examples : Zari Zardozi embroidery of Bhopal , Blue Pottery of Jaipur
- Nodal Ministry: Ministry of Commerce and Industry.
- It is a centrally sponsored scheme shared by the Centre and states in 60:40 contributions.
- Objective : To transform each district in India into an export hub by promoting its specialized products.
- This involves scaling up manufacturing, supporting local businesses, identifying potential foreign customers, and aligning with the vision of ‘Atmanirbhar Bharat.’
- The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
- It aligns with the ‘Districts as Exports Hub’ initiative led by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
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Inclusion and Symbolism is Invitation
- Themes Represented: The artefacts embody the themes of sustainability, inclusivity, and the rich cultural heritage of the five southern States.
- The colour scheme symbolizes the 75 years of the Republic.
- Special Invitees: The reception will include:
- ‘Drone Didis’: Women pioneers in technology and drone operations.
- Women Achievers: Notable women making significant contributions in various fields.
- Natural Farming Agriculturists: Farmers promoting eco-friendly agricultural practices.
- People with Disabilities: Recognized for their achievements and contributions.
Additional Reading: GI Tag
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