The Advertising Standards Council of India (ASCI) and Parallel, a design studio, released a report on deceptive patterns used in leading Indian apps.

Purpose: The study aims to highlight and address deceptive practices in app interfaces.

What Are Deceptive Patterns?

• Dark patterns are deceptive design techniques used in apps and websites to manipulate user behaviour and encourage unwanted actions. 
• These tactics often exploit cognitive biases and emotional vulnerabilities to lead users towards specific outcomes.

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Impact of Dark Patterns

• Erodes User Trust: Dark patterns can damage a company’s reputation and reduce user trust.
• Manipulates Choices: These tactics can influence users to make decisions they might not have otherwise chosen.
• Legal and Ethical Concerns: Dark patterns may violate consumer protection laws and ethical standards.

Addressing Dark Patterns

• Awareness and Education: Marketers and designers should be aware of dark patterns and their harmful effects.
• Ethical Design Principles: Prioritize user autonomy, transparency, and fair practices in app design.
• Testing and Evaluation: Regularly test apps for dark patterns and make necessary adjustments.
• Compliance with Guidelines: Adhere to guidelines issued by organizations like ASCI and the Department of Consumer Affairs.
• Continuous Improvement: Strive to create safe and trustworthy online experiences for users.

Regulation of dark patterns in India

• India has taken significant steps to regulate dark patterns through the Guidelines for Prevention and Regulation of Dark Patterns, 2023. 
  • These guidelines were introduced by the Central Consumer Protection Authority (CCPA) under the Consumer Protection Act, 2019123.
• Key Aspects of the Guidelines:
  • Scope: Applicable to all platforms, advertisers, and sellers offering goods and services in India.
  • Prohibited Practices: Includes false urgency, hidden costs, forced continuity, and other manipulative tactics.
  • Enforcement: The CCPA has the authority to enforce these guidelines and penalize violators.
    • These measures aim to protect consumers from manipulative online practices and promote transparency in digital transactions.

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