Context: With the expansion of Janaushadhi Kendra to more than 10,000 centers the pharma companies are facing losses.

Analysis on Generic Medicines and Its Impact on Pharma Industry

• The rising penetration of generic medicine is denting the growth of the Rs 1.9 lakh-crore domestic pharma market. 

What is Janaushadhi Kendra?

• Janaushadhi Kendras sell generic drugs that are priced 50 to 60 per cent lower than the popular brands.
• Implemented by: Pharma & Medical Bureau of India (PMBI), Ministry of Chemicals and Fertilizers.
• Social Benefits: 
  • Many of Janaushadhi stores are run by women entrepreneurs. Eg- Kerala. 
• Distribution: Currently, 33 percent of the stores are in South India.  
  • Uttar Pradesh has the highest number of Janaushadhi stores, at 1,481.
• Drugs: Five out of the top 10 selling drugs at Janaushadhi kendras across India are related to diabetes and hypertension treatment.

News Source: BS

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