Context

The United Nations Conference on Trade and Development (UNCTAD) announced its landmark rebranding as “UN Trade and Development”, commemorating its 60th anniversary this year.

UNCTAD Rebranding Initiative: Enhancing Global Influence and Advocacy for Developing Nations

• Significance of the UNCTAD Rebranding Initiative: It’s the first-ever comprehensive review of UNCTAD’s global communication footprint and a bold forward-looking strategy to communicate its work and values.
• Strategic Rebranding for Enhanced Global Influence: This strategic move underscores the organization’s commitment to greater impact with a new, clearer visual identity.
• The move aims to amplify its global voice on behalf of developing countries.

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UN Trade and Development

• About: It is a permanent intergovernmental body and the leading institution of the UN dealing with trade and development.
• Established: By the United Nations General Assembly in 1964 and headquartered in Geneva, Switzerland.
• Objective: To maximize the benefits of globalization and liberalization while reducing the costs to the weaker economies.
• Work Focuses Areas: Trade and development, investment and enterprise, technology and innovation, and macroeconomics and development policies.
  • It supports vulnerable economies by helping them integrate beneficially into the global economy.
  • UNCTAD also focuses on improving the competitiveness and economic diversification of these economies.
• Important Reports:
  • Trade and Development Report
  • World Investment Report
  • The Least Developed Countries Report

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