UP Digital Media Policy 2024 PDF, Objectives, Key Features

PWOnlyIAS August 30, 2024 06:58 3247 0

UP Digital Media Policy 2024 has been issued by the Uttar Pradesh Government. Learn more about UP Digital Media Policy 2024 features and objectives.

UP Digital Media Policy 2024 PDF, Objectives,  Key Features

UP Digital Media Policy 2024: The Uttar Pradesh government has recently introduced a new Digital Media Policy for 2024. It aims to regulate digital content and social media platforms more effectively within the state. This policy has garnered significant attention due to its stringent measures and the implications it holds for digital influencers, social media users, and content creators in Uttar Pradesh. Keep on reading to understand the key features, objectives, and potential impact of the UP Digital Media Policy 2024.

UP Digital Media Policy 2024 

The Uttar Pradesh Digital Media Policy 2024 is a pivotal move by the state government to regulate and effectively utilize digital platforms like Facebook, Instagram, YouTube, and X for spreading awareness about state-led initiatives. The policy aims to harness the power of digital media to keep citizens informed about the state’s programs, offering influencers up to INR 8 lakh per month. Additionally, the policy includes strict measures to monitor and control content, ensuring public order and preventing misinformation.

The official UP Digital Media Policy 2024 PDF can be accessed through the Uttar Pradesh government’s official website, information.up.gov.in/en/websocial-media. This document provides a detailed breakdown of the policy, including the specific guidelines, penalties, and incentives introduced by the state. Candidates can download the PDF and check the guidelines in detail.

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Key Features of UP’s New Digital Media Policy

The UP Digital Media Policy 2024 introduces several groundbreaking measures aimed at regulating online content and curbing the spread of misinformation. Here are the most notable features of the policy:

  1. Stricter Regulations on Content: The policy enforces strict regulations on the type of content that can be shared on digital platforms. Any content deemed “anti-national” or likely to incite communal violence can lead to severe penalties, including life imprisonment. This aspect of the policy has sparked significant debate regarding freedom of expression.
  2. Monetary Incentives for Influencers: Under the new policy, digital influencers and content creators in Uttar Pradesh are eligible for monetary incentives. The government proposes to pay up to INR 5 lakh, INR 4 lakh, INR 3 lakh, and INR 2 lakh to influencers who promote government initiatives and contribute to spreading positive narratives on X. 
  3. Mandatory Registration: The policy mandates that all digital content creators and influencers register with the state government. This measure is intended to bring more transparency and accountability to the digital media space.
  4. Enhanced Surveillance and Monitoring: The Uttar Pradesh government plans to enhance its surveillance and monitoring capabilities to identify and take down content that violates the policy guidelines. The state will work closely with tech companies and social media platforms to enforce these rules.
  5. Training and Workshops: To ensure compliance and educate content creators, the government will organize regular workshops and training sessions on ethical content creation and the implications of the new policy.

Objectives of the Uttar Pradesh Digital Media Policy 2024

The recent introduction of the UP Digital Media Policy 2024 has brought renewed focus on the Information Technology Rules, 2021, and Article 19 of the Indian Constitution. These regulations are once again at the forefront of discussions regarding the balance between digital freedom and the need for regulation in maintaining public order. The primary objectives of the Uttar Pradesh Digital Media Policy 2024 include:

  • Combating Misinformation: One of the key goals is to combat the spread of fake news, misinformation, and content that could disrupt public order.
  • Promoting Positive Content: The policy encourages the creation and promotion of content that aligns with the state’s development goals and portrays the government in a positive light.
  • Ensuring National Security: By cracking down on content deemed anti-national, the policy aims to safeguard the state’s security and uphold national integrity.
  • Supporting Digital Creators: The policy also seeks to support digital creators by offering financial incentives for promoting government schemes and contributing to a positive digital environment.

Impact of the New Social Media Policy of UP Government

The new social media policy introduced by the UP government is expected to have far-reaching implications for the digital landscape in the state:

  • Freedom of Expression Concerns: Critics argue that the policy could lead to censorship and stifle free speech, as the definition of “anti-national” content is broad and subject to interpretation.
  • Increased Scrutiny: Digital influencers and content creators in Uttar Pradesh will now operate under increased scrutiny, with the potential for legal action if they fail to comply with the new regulations.
  • Economic Opportunities: On the positive side, the policy provides significant economic opportunities for influencers who align with government narratives, potentially leading to a surge in government-backed content on social media.

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FAQs On UP Digital Media Policy 2024

The primary objective is to regulate digital content, combat misinformation, and promote content that supports the state's development goals.

Violations can lead to severe penalties, including life imprisonment for content deemed "anti-national" or likely to incite violence.

Influencers can earn up to Rs 8 lakh per month by promoting government initiatives under the policy.

Yes, all digital content creators and influencers must register with the state government as per the new policy.

The PDF can be downloaded from the official Uttar Pradesh government website or authorized legal portals.
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