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The Evolution of Cricket As a Global Powerhouse

The Evolution of Cricket As a Global Powerhouse

Context:

  • Cricket has transformed over the years into a powerful force that impacts the global economy. 

Cricket Revenue Model 

  • Sponsors and Broadcasting Rights: Primary revenue sources are through sponsorships and broadcasting rights.
  • Revenue Sharing Mechanism: The funds generated are shared through the revenue-sharing mechanism utilized by cricket boards, with the BCCI being a dominant factor.
  • BCCI’s Financial Dominance: The BCCI currently holds 22.9% of the total revenue of the ICC. Analysts predict that this percentage may rise to 38.5% in the future.

The Anatomy of Profitability

  • Hotels: Hotels experience a surge in bookings during mega cricket events, and many renowned establishments like the Hyatt Regency capitalize on this anticipated demand.
  • Airlines: Airlines witness increased demand for flights from host cities during major cricket events, which results in increased profitability.
  • TV Sales: TV sales soar during cricket events, with consumers investing in bigger screens for an enhanced viewing experience.
  • Tourism: Tourism receives an enormous boost from hosting cricket events, which not only contributes to economic growth but also creates job opportunities.

Conclusion:

The evolution of cricket into a global powerhouse, driven by robust revenue models, particularly through sponsors and broadcasting rights, coupled with the financial dominance of entities like the BCCI, has not only transformed the sport but also ignited a ripple effect across industries, fueling economic growth, profitability, and job creation worldwide.

 

Prelims Question (2021)

Consider the following statements in respect of the ICC World Test Championship:

1. The finalists were decided by the number of matches they won.

2. New Zealand was ranked ahead of England because it won more matches than England.

Which of the above statements is/are correct?

(a) 1 only

(b) 2 only

(c) Both 1 and 2

(d) Neither 1 nor 2

Ans: (d)

 

Mains Question: Evaluate the economic impact of mega cricket events on various industries, including hospitality, aviation, electronics, and tourism. How do these events contribute to economic growth? (10 marks | 150 words)

 

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Quick Revise Now !
AVAILABLE FOR DOWNLOAD SOON
UDAAN PRELIMS WALLAH
Comprehensive coverage with a concise format
Integration of PYQ within the booklet
Designed as per recent trends of Prelims questions
हिंदी में भी उपलब्ध
Quick Revise Now !
UDAAN PRELIMS WALLAH
Comprehensive coverage with a concise format
Integration of PYQ within the booklet
Designed as per recent trends of Prelims questions
हिंदी में भी उपलब्ध

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