Introducing PB-SHABD: Prasar Bharati’s News Sharing Platform

GS Paper II Indian Polity and Governance

Context

Recently the Union Minister of Information and Broadcasting launched PB-SHABD, a news sharing service from Prasar Bharati.

PB-SHABD stands for Prasar Bharti – Shared Audio Visuals for Broadcast and Dissemination (PB-SHABD).
Objective: To provide daily news feeds in video, audio, text, photo and other formats to the subscribers from the media landscape.

It is the Public Service Broadcaster established as a statutory autonomous body under the Prasar Bharati Act.
Objective: To conduct public broadcasting services intended to inform and entertain the public.
Organizations under its banner: It comprises the Doordarshan Television Network and All India Radio, which were earlier media units of the Ministry of Information and Broadcasting.
Headquarter: New Delhi

Services to be availed: It is powered by the vast network of Prasar Bharati reporters, correspondents and stringers, the service would bring you the latest news from different parts of the country.
Single point of Source: It will be a single point source of news content for all organizations.
Free of Cost Service: The shared feeds can be used for customized storytelling across different platforms.
- As an introductory offer, the services would be available free of cost and help the smaller newspapers, TV channels and digital portals immensely.

News Source: PIB

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