Context:

• Cricket has transformed over the years into a powerful force that impacts the global economy. 

Cricket Revenue Model 

• Sponsors and Broadcasting Rights: Primary revenue sources are through sponsorships and broadcasting rights.
• Revenue Sharing Mechanism: The funds generated are shared through the revenue-sharing mechanism utilized by cricket boards, with the BCCI being a dominant factor.
• BCCI’s Financial Dominance: The BCCI currently holds 22.9% of the total revenue of the ICC. Analysts predict that this percentage may rise to 38.5% in the future.

The Anatomy of Profitability

• Hotels: Hotels experience a surge in bookings during mega cricket events, and many renowned establishments like the Hyatt Regency capitalize on this anticipated demand.
• Airlines: Airlines witness increased demand for flights from host cities during major cricket events, which results in increased profitability.
• TV Sales: TV sales soar during cricket events, with consumers investing in bigger screens for an enhanced viewing experience.
• Tourism: Tourism receives an enormous boost from hosting cricket events, which not only contributes to economic growth but also creates job opportunities.

Conclusion:

The evolution of cricket into a global powerhouse, driven by robust revenue models, particularly through sponsors and broadcasting rights, coupled with the financial dominance of entities like the BCCI, has not only transformed the sport but also ignited a ripple effect across industries, fueling economic growth, profitability, and job creation worldwide.

DOWNLOAD PDF