India’s successful military operations like Operation Sindoor have showcased its capabilities, yet its global narrative remains weak. As misinformation about India spreads through popular media and biased reporting, there is a growing call for India to build its own international media voice like BBC, CNN, or Al Jazeera that can tell India’s story on its own terms.

Historical Roots & Contemporary Carriers of the Narrative

• Colonial Foundations: Katherine Mayo’s Mother India (1927) depicted Indians as uncivilised, superstitious, “snake charmers” and incapable of self-rule.  The book was widely read and influential as it was reprinted 35 times.
  • Propaganda Tool: She tried to justify British rule through the “White Man’s Burden” logic by portraying colonialism as civilisational aid.
  • Gandhian Rebuttal: Mahatma Gandhi described Katherine Mayo’s “Mother India” as a “report of a drain inspector sent out with the one purpose of opening and examining the drains of the country to be reported upon”
• Legacy Effect: Such narratives laid a foundation of global suspicion and superiority that continues to colour Western reporting on India.
• Cinema as Propaganda: Films like Slumdog Millionaire, Hotel Mumbai, and Monkey Man revive colonial tropes of Indian poverty, chaos, and brutality.
• • Selective Portrayal: Highlight extreme cases as representative of the whole nation.
  • Slumdog Millionaire particularly exaggerated Indian poverty to fit a Western ‘saviour’ storyline won accolades, but distorted perception.

The Problem of Narrative Deficit

• Frozen Image: India is often seen through outdated & stereotypical frames painting India as chaotic, superstitious and poverty-stricken.
• Cognitive Trap: There’s a risk in simply ignoring biased Western media. We forget our doubts about media accuracy when reading about subjects we don’t fully understand. This is known as the Gell-Mann amnesia effect. 
• Global Disadvantage: India lacks global media infrastructure to match the narrative-setting power of networks like the BBC, CNN, or Al Jazeera.
• Reactive Posture: India responds after damage is done  instead of proactively projecting its story.
• Diaspora Disempowerment: Indian diaspora, even in positions of influence, often finds itself on the defensive due to negative or skewed portrayals of India.
• Western Narrative Machinery: Countries like Qatar invest billions in media houses and think tanks to shape global perception.
  • India lags behind, despite having global talent, digital strength, and cultural heritage.
• Neglect of Cultural Messaging: West treats storytelling as power from Hollywood to curriculum to foreign policy.
  • India, despite its epics and civilisational wisdom, has trivialised its own mythological messengers like Narada, reducing their seriousness.
    

What India Can Do

• Establish a Global Media Network: Invest in an internationally credible Indian media outlet like Doha’s Al Jazeera.
  • Speak in Many Tongues: Encourage multilingual, tech-driven content for Western, African, and Southeast Asian audiences.
• Be Proactive, Not Defensive: Tell India’s story first, instead of reacting to how others tell it. Highlight India’s achievements, innovations, and pluralistic democracy  through data, stories, and cultural exports.
• Train Strategic Communicators: Empower journalists, filmmakers, diplomats, and influencers with storytelling tools and content rooted in facts and India’s core values.
• Leverage the Diaspora: Support global Indian voices in universities, media, startups, and diplomacy to frame conversations around modern India.
  

Conclusion

India’s silence on the narrative front is no longer neutral rather damaging. To be truly heard and respected, India must shape how it is seen. In the 21st century, perception is power. India’s rise will remain incomplete if its story continues to be told by others. It’s time to claim that mic and the message.

DOWNLOAD PDF