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List of Indian Brand Ambassadors 2025: From Bollywood celebrities to sports stars, various influential personalities hold the power to impact consumer choices and brand perception significantly.
Aditi Sinha
March 20, 2023
List of Indian Brand Ambassadors 2025: From Bollywood celebrities to sports stars, various influential personalities hold the power to impact consumer choices and brand perception significantly. Several prominent personalities have been appointed as brand ambassadors for various brands and initiatives in India.
The Government of India collaborates with popular actors, sportspersons, and influencers to promote various public welfare schemes and awareness campaigns. These brand ambassadors play a crucial role in spreading awareness and encouraging citizen participation in government initiatives.
Here we have provided a list of some of the most notable Indian brand ambassadors who have left an indelible mark on the advertising landscape. Their charismatic appeal and mass following have made them sought-after faces for endorsements, reflecting consumers’ changing trends and preferences in the Indian market.
Brand ambassadors in India are influential individuals, often celebrities or experts in their respective fields, who are strategically chosen to represent and promote a company’s brand and products. They play a crucial role in enhancing brand visibility, and credibility, and connecting with the target audience. The table below shows a list of famous personalities who are brand ambassadors and work to promote well-known brands or campaigns.
| List of Brand Ambassadors in India 2025 | |
| Celebrity | Brand/Initiative |
| Amitabh Bachchan | GST, Muthoot Group, Goodwill Ambassador for Hepatitis Awareness in Southeast Asia, Darwaza Band Campaign, DD Kisan Channel, Lux Industries, OnePlus |
| Akshay Kumar | Road Safety Awareness Campaign, Harpic, PC Jewellers |
| Katrina Kaif | Tropicana, Kalyan Jewellers, Metro Shoes |
| Priyanka Chopra | Skill India, Assam Tourism, Harman International |
| Shahrukh Khan | Hyundai, Nerolac Paints, Foodpanda |
| Kriti Sanon | Dabur, Bata |
| Deepika Padukone | Vistara Airlines, Goibibo |
| Madhuri Dixit | Intex, Maa Abhiyaan |
| Diya Mirza | Wildlife Trust of India, Swachh Bharat Mission’s Youth-Based Swachh Saathi Programme |
| Salman Khan | Appy Fizz, Emami Group |
| Aamir Khan | VIVO India |
| Lilly Singh | UNICEF Goodwill Ambassador |
| A. R. Rahman | Sikkim Government |
| Prabhas | Gionee India |
| Ileana D’Cruz | Tourism Fiji |
| John Abraham | Arunachal Pradesh Tourism |
| Ranbir Kapoor | Renault |
| Kriti Sanon & Sushant Singh Rajput | Whirlpool |
| Hrithik Roshan | Cure Fit |
| Allu Arjun | Frooti |
| Disha Patani | Asus India |
Sports personalities are not only known for their excellence in their respective fields but also for their influence in promoting brands, government initiatives, and social causes. Many top athletes serve as brand ambassadors for companies ranging from sportswear, automobiles, and financial services to social campaigns. Their association helps brands build trust, credibility, and motivation among consumers.
| List of Sports Personalities as Brand Ambassadors in India | |
| Sportsperson | Brand/Initiative |
| Virat Kohli | Punjab National Bank, American Tourister, Uber India, Manyavar, Philips, Remit2India, Yumm Snacks, Luminous Power’s Amaze Brand |
| Mahendra Singh Dhoni | Netmeds, Snickers, Momentum Jharkhand, Dream11, Indigo Paints, Sumadhura Group |
| PV Sindhu | Gatorade, Bridgestone |
| Hardik Pandya | Gulf Oil |
| Jasprit Bumrah | Zaggle |
| Rohit Sharma | Sharp TV |
| Viswanathan Anand | Poker Sports League |
| Hima Das | Assam Government for Sports |
| Smriti Mandhana | Bata’s New Sportswear Brand ‘Power’ |
| Sandeep Patil | Indoor Cricket Team |
The Government of India collaborates with popular actors, sportspersons, and influencers to promote various public welfare schemes and awareness campaigns. These brand ambassadors play a crucial role in spreading awareness and encouraging citizen participation in government initiatives.
Below is a list of famous personalities who serve as brand ambassadors for government-led campaigns in India:
| List of Brand Ambassadors for Government Schemes | |
| Brand Ambassador | Government Scheme/Campaign |
| Amitabh Bachchan | City Compost Campaign, Pulse Polio, Swachh Bharat Abhiyan |
| Priyanka Chopra | Incredible India |
| Vidya Balan | Samajwadi Pension Yojana, National Sanitation Ambassador |
| Salman Khan | Arunachal Pradesh Tourism Ambassador, Swachh Bharat Abhiyan (BMC) |
| Madhuri Dixit | MAA – Mothers Absolute Affection |
| Shah Rukh Khan | West Bengal Brand Ambassador |
| Deepika Padukone | Indian Psychiatric Society |
| Dia Mirza | Swachh Saathi |
| Nawazuddin Siddiqui | UP farmers’ scheme Samajwadi Kisan Bima Yojna |
| PV Sindhu | Central Reserve Police Force (CRPF) |
| Sachin Tendulkar | Anti-liquor and Anti-drug campaign of Kerala |
| Sakshi Malik | Beti Bachao, Beti Padhao campaign (Haryana) |
| Aamir Khan | Formerly Incredible India |
| Yash & Radhika Pandit | Govt-Aided Mass Marriage Scheme |
| Yami Gautam | Himachal Government’s Global Investors’ Meet 2019 |
| Varun Dhawan | Skill India Campaign |
| Suniel Shetty | National Anti-Doping Agency (NADA) |
| Baba Ramdev | Yoga and Ayurveda Promotion in Haryana |
| Kangana Ranaut | UP’s ‘One District-One Product’ Scheme |
| Sonu Sood | Delhi Government’s ‘Desh Ke Mentors’ Programme |
The use of brand ambassadors in India has been a powerful marketing tool, but it has not been without its share of controversies. One notable instance was in 2016 when the Indian government imposed a ban on celebrities endorsing products related to tobacco and alcohol.
The ban was driven by concerns over the potential negative impact such endorsements could have on public health, aiming to discourage the promotion of harmful substances through influential figures. While health advocates praised the move, some in the advertising industry expressed reservations, arguing that it could adversely affect the livelihoods of celebrities who relied on such endorsements for their income.
Despite these controversies, brand ambassadors continue to hold significant sway in shaping the perception of brands and products in the minds of Indian consumers. Traditionally, sports stars and film actors have been the go-to choices for brand endorsements.
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