Q. A reputed food product company based in India developed a food product for the international market and started exporting the same after getting necessary approvals. The company announced this achievement and also indicated that soon the product will be made available for the domestic consumers with almost the same quality and health benefits. Accordingly, the company got its product approved by the domestic competent authority and launched the product in the Indian market. The company could increase its market share over a period of time and earn substantial profit both domestically and internationally. However, the random sample test conducted by the inspection team found the product being sold domestically in variance with the approval obtained from the competent authority. On further investigation, it was also discovered that the food company was not only selling products which were not meeting the health standard of the country but also selling the rejected export products in the domestic market. This episode adversely affected the reputation and profitability of the food company. (a)  What action do you visualize should be taken by the competent authority against the food company for violating the laid down domestic food standard and selling rejected export products in domestic market? (b)  What course of action is available with the food company to resolve the crisis and bring back its lost reputation? (c) Examine the ethical dilemma involved in the case.

Answer:

Approach:

Introduction

  • Contextual Introduction.

Body

  • Actions by the competent authority against the food company
  • Actions by the food company to resolve the crisis and regain reputation
  • Ethical dilemma

Conclusion

  • Conclude arguably

Introduction:

The food company’s violation of domestic food standards and selling rejected export products in the domestic market has resulted in damage to its reputation and profitability.

stakeholders

Body:

(a) Actions by the competent authority against the food company:

  • Imposing fines, penalties, or legal consequences for violating domestic food standards.
  • Conducting a thorough investigation to ensure consumer safety and prevent future incidents.
  • Potential product recall or suspension of the company’s license.

(b) Actions by the food company to resolve the crisis and regain reputation:

  • Recall and replace non-compliant and rejected products from the market.
  • Apologize to consumers and stakeholders for the quality control lapse.
  • Conduct an internal review to identify and rectify quality control issues.
  • Improve communication and transparency with consumers.
  • Implement stricter quality control measures to comply with standards and regain trust.

(c) Ethical dilemma:

  • Compromising consumer safety and health by selling non-compliant and rejected products.
  • Lack of transparency and honesty in product labeling and marketing.
  • Balancing profit motives with responsibility towards public health.
  • Upholding integrity and prioritizing consumer well-being.
  • Rebuilding trust and demonstrating accountability to regain reputation.

Conclusion:

  • Take immediate action to recall and replace non-compliant and rejected products.
  • Strengthen quality control processes to ensure compliance with standards.
  • Communicate openly and transparently with consumers and stakeholders.
  • Rebuild reputation through marketing campaigns and addressing consumer concerns.

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Comprehensive coverage with a concise format
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हिंदी में भी उपलब्ध
Quick Revise Now !
UDAAN PRELIMS WALLAH
Comprehensive coverage with a concise format
Integration of PYQ within the booklet
Designed as per recent trends of Prelims questions
हिंदी में भी उपलब्ध

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