Aditi Sinha
August 12, 2023 12:26
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List of Companies Taglines: In the world of business and marketing, a company’s tagline is more than just a few words strung together; it’s a powerful encapsulation of a brand’s essence, values, and promise. A well-crafted tagline can make a lasting impression, evoke emotions, and even shape consumers’ perceptions of a company. In this blog, we embark on a journey to explore a diverse range of company taglines, delving into the stories behind their creation and the impact they’ve had on the global market.
A tagline is a short and catchy sentence that shows what a company, brand, or product is all about. It’s like a quick message that stays in your mind. People use taglines in ads and marketing to make their things stand out and be remembered. Good taglines are short and powerful, often using fun words or rhymes to stick in your head. They can show what a company believes in, make something special about their stuff, make you feel something, or just be easy to remember. Taglines are like a company’s signature and help people know what it’s all about. When taglines are done well, they become like a special word that reminds you of that company or what they sell.
Taglines are the distilled essence of a company’s ethos, encapsulating their values and aspirations in just a few impactful words. Nike’s “Just Do It” inspires action and determination, while Apple’s “Think Different” champions innovation. Coca-Cola’s “Open Happiness” promises joy in every sip, and Google’s “Don’t Be Evil” reflects ethical responsibility. McDonald’s “I’m Lovin’ It” captures the delight of a tasty treat, while BMW’s “The Ultimate Driving Machine” signifies precision and luxury. Check the Complete List of Taglines of Companies below.
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List Of Companies Taglines |
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|---|---|
| Name of the Companies | Taglines |
| Aditya Birla Group | Big In Your Life |
| AajTak | Sabse Tej |
| ABN AMRO Bank | Making More Possible |
| Accenture | High Performance Delivered |
| Acer | Explore Beyond Limits |
| Air Canada | Your World Awaits |
| Air France | France Is In The Air |
| Airtel | Express Yourself |
| Amway | Better Ideas. Better Life |
| Apple | Think Different |
| Apollo Tyres | Go The Distance |
| Ashok Leyland | Engineering Your Tomorrow |
| Asian Development Bank | Fighting Poverty in Asia and the Pacific |
| At & T | Your World Delivered |
| Aviva India | Kal Par Control |
| Bajaj Auto | The World’s Favourite Indian |
| Bank of Baroda | India’s International Bank |
| Bank of India | Relationship Beyond Banking |
| Bank of Rajasthan | Together We Prosper |
| Baume & Mercier | Accept Only Perfection, Only Manufacture Watches Of The Highest Quality |
| BBC World | Putting News First |
| Bharat Gas | Cook Food Serve Love |
| Bharat Petroleum (BPCL) | Vaada Nahin Daava |
| BILT Royal | Ideas in Paper |
| BMW | Sheer Driving Pleasure |
| BPL | Believe in the Best |
| BSNL | Connecting India |
| Business India | The Magazine of the Corporate World |
| Business Standard | Know More |
| Business Today | For Managing Tomorrow |
| Business World | Play the Game |
| Canara Bank | Together We Can |
| Canon | Delighting You Always |
| Carrier | Turn to the Experts |
| Central Bank of India | Build a Better Life Around Us |
| CEAT | Born Tough |
| Chevy SRV | Turn on Style |
| Cisco Systems | Tomorrow Starts Here |
| CNBC TV 18 | First in Business Worldwide |
| CNN | Be the first to know |
| Cognizant Tech | Passion for making a difference |
| Crompton Greaves | Smart Solutions, Strong Relationships |
| CSC | We are the business behind business |
| Daikin | Complete Silence |
| Deutsche Bank | New times bring new banking |
| DHL | We move the world |
| Diebold | Innovation Delivered |
| Emirates | Hello Tomorrow |
| Epson | Exceed Your Vision |
| Ernst & Young | Building A Better Working World |
| Essar Group | A positive attitude |
| Eureka Forbes | Your friend for life |
| FedEx | The World on Time |
| Filmfare | India’s No 1 Entertainment Magazine |
| Fiat | Driven By Passion |
| Franklin Templeton Investment | Reach for better |
| Gati | Ahead in reach |
| General Electric | Imagination at work |
| General Motors Corp | Find New Roads |
| Globus | Fashion for a Changing World |
| Goodyear | Made to Feel Good |
| HBO | It’s not TV, It’s HBO |
| HCL | Technology that touches lives |
| HDFC | We Understand Your World |
| HDFC Mutual Fund | Continuing a Tradition of trust |
| HDFC Standard Life | Respect yourself / Sar Utha Ke Jiyo |
| Hero MOTO CORP | There is a Hero in Every One of Us |
| Honda | Power of Dreams |
| Hindalco | World-class quality Made in India |
| Hitachi | Inspire the Next |
| HUL Kissan | Open The Taste Of Joy |
| HUL Kwality Wall’s | Kwality Wall’s, Made with Milk |
| HUL Lakme | Lakme Reinvent |
| HUL Lifebuoy | Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha |
| Honda | The Power of Dreams |
| HP | Keep Reinventing |
| HSBC | World’s leading and most respected international bank |
| Hyundai | New Thinking New Possibilities |
| IBM | Solutions for a Small Planet |
| IBP | Pure Bhi. Poora Bhi. |
| ICIC Bank | Hum Hain Na |
| ICICI Prudential Life Insurance | We cover you. At every step in life |
| ICICI Prudential Mutual Fund | Making your money work as hard as you do |
| IDBI | Banking for All |
| Idea Cellular | An idea can change your life |
| iffco-Tokio General Insurance | Muskurate Raho |
| Indian Oil Corp | Our groundwork takes you sky high |
| Infosys Technologies | Powered by Intellect Driven by Values |
| ITC | Enduring Value |
| ITC Kitchens of India | A feast for the senses |
| ITC Wills Classic | Discover a passion |
| ITC Wills Insignia | Where quality touches infinity |
| Jet Airways | The Joy of Flying |
| JK Paper | Creating lasting impressions |
| JK Tyre | Total control |
| Johnnie Walker | Keep Walking |
| JVC | The Perfect Experience |
| Karur Vysya Bank | Smart way to Bank |
| Lanco | Always Inspiring |
| Lenovo | Innovation Never Stands Still |
| LG | Life’s Good |
| LIC | Zindagi ke sath bhi zindagi ke bad bhi |
| Louis Philippe | The Upper Crest |
| Lufthansa | There’s no better way to fly |
| Mahindra Scorpio | Live Young, Live Free |
| Malayala Manorama | Nobody delivers Kerala better |
| Malaysia Airlines | Malaysian Hospitality Begins With Us |
| Maruti 800 | Change your life |
| Maruti Alto | Let’s go |
| Maruti Swift | You are the Fuel |
| Maruti WagonR | Smart ideas lead the world |
| Mathrubhumi | For some it would be ready, for some it may not; Mine is not ready, but I’m least perturbed |
| MCX | Trade with trust |
| Mercedes-Benz | The Best of Nothing |
| MetLife India Insurance | Have you met Life today? |
| Microsoft | Be What’s Next |
| Mitsubishi Lancer Cedia | Own The Road |
| Mitsubishi Motors | Drive Your Ambition |
| Motilal Oswal | Solid research solid advice; Knowledge First |
| Motorola | Hello Moto |
| MRF | Tyres with muscle |
| The Financial Times | World business newspaper |
| NDTV 24×7 | Experience, Truth First |
| Nestle | Good Food, Good Life |
| Nissan Motor | Innovation That Excites |
| Nokia | Connecting People |
| NTPC | Transforming Lives |
| Olympus | Your Vision, Our Future |
| ONGC | Making tomorrow brighter; Nibhaye zimmedari bharose se |
| Onida | Neighbour’s envy, owner’s pride |
| Oriental Bank of Commerce | Where every individual is committed |
| Panasonic | A Better Life, A Better World |
| Pantaloons | In love with life, in love with fashion |
| Philips | Innovation and you |
| Polaris | Think Outside |
| Punjab National Bank | The Name You can Bank Upon |
| NDTV Profit | News you can use |
| Radio Mirchi | Mirchi Sunnewaale Always Khush |
| Raymond | The Complete Man |
| Raymond Park Avenue | Play The Lead |
| Raymond Parx | Live Easy |
| Reid & Taylor | Bond with the Best |
| Reliance Industries | Growth is Life |
| Rolls Royce | Trusted to deliver excellence |
| Safexpress | Distribution Redefined |
| SAIL | There’s a little bit of SAIL in everybody’s life |
| Samsonite | We Carry The World |
| Samsung | Inspire the World, Create the Future |
| SBI | Pure Banking, Nothing Else |
| SBI Mutual Fund | A partner for life |
| Seagate | We turn on ideas |
| Shoppers Stop | Start Something New |
| Shriram Life Insurance | Your partner for your prosperity |
| Siemens | Ingenuity for Life |
| Singapore Airlines | A great way to fly |
| Skoda Auto | Simply Clever |
| Sony | Be Moved |
| Sony Vaio | The purpose of VAIO is in the union |
| Spicejet | Red. Hot. Spicy |
| Sportstar | Just Do It |
| Standard Chartered Bank | Good Enough Will Never Change The World |
| Star Sports | Believe |
| Sun Microsystems | The Network is the Computer |
| Suzlong | Powering A Greener Tomorrow |
| Swiss Air | Our Sign is a Promise |
| Tata Chemicals | The company that cares |
| Tata-Group | Leadership with Trust |
| Tata Indica | More car per car |
| Tata Indigo | Spoil yourself |
| Tata Indigo Marina | Big Enough to be a Playhouse |
| Tata Safari | Make your own road |
| Tata Steel | Values Stronger Than Steel |
| Tata Sumo Victa | What you drive is who you are |
| The Economic Times | It is you |
| Tibre | Looks Formal, Feels Casual |
| Toshiba | Leading Innovation |
| Toyota Motor | Lets Go Place |
| Toyota Corolla | A Car To be Proud of |
| Toyota Innova | Behind Quality Revolution |
| Toyota Land Cruiser Prado | Thought. Yet Luxurious. |
| TVS | Badi Bhi, Badhiya Bhi |
| Unilever | feel good, look good and get more out of life |
| Union Bank of India | The Bank That Begins With ‘U’ |
| UPS | United Problem Solvers |
| Videocon Group | New Improved Life |
| Visa | Everywhere you want to be |
| Volkswagen | Das Auto |
| Wal-Mart | Save money. Live Better |
| Westside | Where Fashion Comes Alive |
| Wipro | Applying Thought |
| World Bank | Working for a World Free of Poverty |
| Yamaha | Revs Your Heart |
| Yamaha Fazer | May The Weekend Never Ends |
| Zenith | Powered for Brilliance |
Company taglines serve as powerful vehicles for communicating a brand’s identity, values, and promise. These succinct phrases have the ability to evoke emotions, spark connections, and leave lasting impressions on consumers. From Nike’s motivating “Just Do It” to Apple’s innovative “Think Different,” each tagline is a glimpse into the essence of a company. As we’ll explore this comprehensive list of memorable company taglines, we’ll witnessed how these words have shaped the perception and success of some of the world’s most iconic brands. Whether they inspire action, evoke joy, or promote empowerment, taglines are a testament to the art of effective branding.
“No excuses, just action.” That’s the mantra behind one of the most iconic taglines in the world. Nike’s “Just Do It” not only encourages customers to push their limits but also captures the brand’s spirit of innovation, determination, and athleticism. Introduced in 1988, the tagline has since become synonymous with the brand’s identity and a motivating force for athletes and dreamers alike.
In just two words, Apple’s “Think Different” campaign challenged the status quo and celebrated innovation. This tagline, introduced in the late 1990s, encapsulates the brand’s commitment to pushing boundaries, embracing creativity, and fostering a community of forward-thinkers.
Coca-Cola’s tagline has evolved over the years, but “Open Happiness” remains one of the most memorable. It captures the essence of the beverage – a refreshing escape that brings joy and togetherness. The tagline’s universal appeal has helped maintain Coca-Cola’s position as a global beverage leader.
While not a traditional tagline, Google’s former unofficial motto “Don’t Be Evil” was a powerful statement of the company’s ethical stance. It conveyed a commitment to acting responsibly and doing right by users, a guiding principle that helped shape Google’s identity.
In 2003, McDonald’s adopted the catchy and relatable tagline “I’m Lovin’ It.” This short phrase taps into the joy of enjoying a quick, tasty meal, and it has contributed to McDonald’s continued popularity worldwide.
BMW’s tagline focuses on the driving experience, emphasizing performance, precision, and luxury. “The Ultimate Driving Machine” has helped solidify BMW’s reputation as a premium car manufacturer dedicated to delivering an exceptional driving journey.
Amazon’s tagline, “A to Z,” aptly captures the brand’s extensive product range and its commitment to being a one-stop shop for practically everything. This tagline resonates with consumers seeking convenience and variety in their shopping experience.
FedEx’s memorable tagline showcases the company’s dedication to reliable and speedy delivery services. It emphasizes trustworthiness and promptness, critical qualities in the logistics industry.
Disney’s tagline is a promise of enchantment, adventure, and joy. It echoes the magical experience visitors can expect when entering the gates of Disneyland and Disney World, embodying the brand’s commitment to creating cherished memories.
Toyota’s tagline is an invitation to embark on a journey, whether it’s through innovation, exploration, or adventure. It reflects the brand’s commitment to creating vehicles that inspire people to explore the world around them.
Airbnb’s tagline encapsulates the company’s mission to provide travelers with a sense of belonging, no matter where they are in the world. It highlights the unique and personal experiences that Airbnb hosts offer to their guests.
Mastercard’s tagline emphasizes the brand’s role in enabling experiences and moments that go beyond monetary transactions. It conveys a sense of exclusivity and empowerment, positioning Mastercard as a facilitator of life’s meaningful moments.
Starbucks’ tagline highlights the coffee chain’s ambition to be a “third place” – a space where people can gather, relax, and socialize outside of their homes and workplaces. It underscores the community-oriented atmosphere that Starbucks aims to create.
Microsoft’s tagline speaks to the company’s commitment to providing tools and technology that empower individuals and organizations. It reflects Microsoft’s broad impact on various aspects of modern life, from business to education to entertainment.
L’Oréal’s tagline promotes self-confidence and self-worth. It resonates with consumers by emphasizing the idea that everyone deserves to feel beautiful and pampered, aligning perfectly with the beauty industry’s ethos.
In the vibrant landscape of Indian business, taglines serve as succinct windows into a company’s soul, encapsulating its essence, ethos, and promises. These few carefully chosen words carry the weight of a brand’s identity, leaving an indelible mark on the audience’s psyche. From the financial realm to the realms of innovation and services, Indian companies have skillfully woven their core principles into these memorable phrases.
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List of Indian Companies Taglines |
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|---|---|
| Name of the Companies | Taglines |
| Airtel | Express Yourself |
| Amul | The Taste of India |
| Bajaj | The Joy of Riding |
| Bharat Petroleum | Energising Lives |
| Birla Group | The Power of One |
| Britannia | Eat Healthy, Think Better |
| Cadbury | Kuch Meetha Ho Jaye |
| Dabur | Celebrate Life Naturally |
| Flipkart | Ab Har Wish Hogi Poori |
| Godrej | Brighter Living |
| HDFC Bank | We Understand Your World |
| ICICI Bank | Hum Hai Na, Khayal Apka |
| Indigo Airlines | On Time, Low Fares, Courteous, Hassle-free Experience |
| Infosys | Powered by Intellect, Driven by Values |
| ITC | Enduring Value |
| L&T | Engineering Tomorrow |
| LG Electronics India | Life’s Good |
| Mahindra | Rise |
| Maruti Suzuki | Way of Life |
| Nestle | Good Food, Good Life |
| Ola Cabs | Chalo Niklo |
| OYO Rooms | Anywhere, Everywhere |
| Patanjali Ayurved | Prakriti ka Ashirwad |
| Paytm | Paytm Karo |
| Reliance Industries | Growth is Life |
| State Bank of India | The Banker to Every Indian |
| Tata Motors | Connecting Aspirations |
| Titan | Be More |
| Vodafone-Idea | Together, for Tomorrow |
| Zomato | Discover Great Places to Eat |
Here are some Indian companies along with their taglines:
A tagline that emphasizes the brand’s commitment to protecting individuals from germs and promoting a healthy lifestyle.
This tagline reflects Tata Motors’ dedication to providing innovative and aspirational vehicle solutions for customers.
Airtel’s tagline encourages individuals to freely communicate and express themselves using the company’s telecommunication services.
A simple yet effective tagline that signifies Amul’s role in providing a diverse range of dairy products that reflect the taste of India.
SBI’s tagline highlights its extensive reach and commitment to serving the financial needs of every individual in India.
A play on words in Hindi that translates to “The heart is set on roaming,” capturing the essence of travel and exploration.
This tagline cleverly aligns with the product’s name while also suggesting that consuming Parle-G biscuits can boost one’s energy and intellect.
Meaning “Every Home Has a Story,” this tagline reflects Asian Paints’ role in helping individuals express themselves through interior decor.
Translating to “We are here, your concerns are ours,” this tagline emphasizes ICICI Bank’s customer-centric approach.
This tagline embodies the spirit of Mahindra & Mahindra, reflecting their commitment to driving positive change and growth.
Meaning “Wake Up,” this tagline is part of Tata Tea’s social awareness campaign encouraging citizens to be more active and responsible.
This tagline highlights Britannia’s focus on providing nutritious and quality food products that contribute to better thinking.
Translating to “Now every wish will be fulfilled,” this tagline reflects Flipkart’s promise of fulfilling customers’ desires through its offerings.
PepsiCo India’s tagline signifies its role in challenging conventions and bringing innovative changes to the beverage and snacks industry.
Meaning “The Hero is within us,” this tagline captures the brand’s commitment to empowering individuals through their motorcycles.
These taglines showcase the diverse range of Indian companies and their unique messaging strategies to connect with their audience.
When it comes to insurance in India, taglines are like promises written in just a few words. They tell us what these companies are all about, like a sneak peek into their hearts. LIC Housing Finance Limited says, “Building homes, Nurturing relationships.” This means they care about more than just money – they care about making homes and building connections. Bajaj Allianz Life Insurance uses the tagline “Caringly Yours.” It’s like a warm hug, telling us they’ll take care of us like family. SBI Life Insurance’s tagline, “Apne liye, Apno ke liye,” reminds us of something important: taking care of ourselves and our loved ones, just like the way we do in our families. So, when we see these taglines, we know that these companies are not just about paperwork. They’re about looking after us and our dreams, no matter what.
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List of Indian Companies Taglines |
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|---|---|
| Insurance Companies | Taglines |
| Life Insurance Corporation of India (LIC) | Zindagi ke saath bhi, zindagi ke baad bhi |
| Canara HSBC Oriental Bank of Commerce Life Insurance | Aapke Vaade Sar Ankhon Par |
| HDFC Life Insurance | Sar Utha Ke Jiyo! |
| Aditya Birla Sun Life Insurance | Your Dreams, Our Commitment |
| Aegon Life Insurance | The more you play, the more we donate |
| Bajaj Allianz General Insurance | Caringly Yours |
| Bajaj Allianz Life Insurance | Caringly Yours |
| Bharti AXA Life Insurance | Jeevan Suraksha ka Naya Nazariya |
| Edelweiss Tokio Life Insurance | Insurance se badhkar hai aapki zaroorat |
| Exide Life Insurance | Adding Life to Insurance |
| HDFC ERGO General Insurance Company | India is now feeling better |
| ICICI Lombard General Insurance | Nibhaye vaade |
| ICICI Prudential Life Insurance | Zimmedari Ka Humsafar |
| Kotak Mahindra Life Insurance | Faidey ka insurance |
| LIC Housing Finance Limited | Building homes, Nurturing relationships |
| Max Life Insurance | Your Partner for Life |
| National Insurance Company | Trusted Since 1906 |
| New India Assurance | India’s premier general insurance company |
| Oriental Insurance Company | Prithvi, Agni, Jal, Akash, Sabhi ki suraksha hamare paas |
| PNB MetLife India Insurance | Have you met life today? |
| Reliance General Insurance | Friend in Need |
| SBI Life Insurance | Apne liye, Apno ke liye |
| Shriram Life Insurance | Your Partner for Prosperity |
| Tata AIA Life Insurance | You click we cover |
| United India Insurance Company | Rest assured with us |
Here are some Indian insurance companies along with their taglines:
Meaning “With you in life and even after life,” this tagline reflects LIC’s commitment to being there for its customers throughout their journey.
Reflecting empowerment and confidence, this tagline signifies HDFC Life’s mission to provide financial security.
Translating to “For yourself, for your loved ones,” emphasizing the company’s commitment to providing insurance solutions that benefit both individuals and their families.”
Reflects the company’s focus on providing insurance products and services that are characterized by care, concern, and a customer-centric approach.
Encapsulates the company’s dual focus on not only providing financial support for homeownership but also fostering lasting connections with its customers.
United India Insurance’s tagline instills confidence in its customers by promising a sense of security.
This tagline highlights National Insurance Company’s long-standing presence and reliability.
Reflecting comprehensive protection, this tagline showcases the range of coverage offered by Oriental Insurance.
Kotak Mahindra Life Insurance’s tagline promotes the idea of insurance for financial benefits.
These taglines represent the core values, promises, and positioning of these Indian insurance companies in the market.
There are distinct differences between taglines and slogans, the terms are sometimes used interchangeably in practice, and a company may have both a tagline and multiple slogans over time.
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Difference Between Taglines and Slogans |
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|---|---|---|
| Aspects | Taglines | Slogans |
| Purpose | Reflect the brand’s identity, values, and promise. | Promote specific products, campaigns, or offers. |
| Length | Typically shorter, usually a few words or a short phrase. | Can vary in length, often longer and more descriptive. |
| Scope | General and timeless, often remain consistent over the years. | Temporary and specific to a particular campaign or period. |
| Focus | Convey the overall essence of the brand. | Highlight a specific aspect or feature. |
| Frequency of Change | Infrequent changes, designed for long-term recognition. | Can change frequently with new promotions or marketing efforts. |
| Emotional Appeal | Aim to evoke emotions and create a lasting impression. | Strive to capture attention and generate immediate interest. |
| Examples | Nike – “Just Do It” | Apple – “Think Different” |
| Coca-Cola – “Open Happiness” | McDonald’s – “I’m Lovin’ It” | |
| Amazon – “A to Z” | Pepsi – “Live For Now” | |
| Also Check |
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| List of Sports Terms |
| Indian Brand Ambassadors |
| Miss World From India |
| States And Capitals Of India |
| Union Territories Of India |
| National Symbols Of India |
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