e-SARAS Mobile App

GS Paper III Indian Economy

Context:

Deendayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM) launched eSARAS mobile App and inaugurated e-SARAS Fulfilment Centre.

About the App

Conceptualised by: DAY-NRLM, Ministry of Rural Development (MoRD)
Purpose of the app:
1. To provide a more effective platform for marketing the products made by women of self-help groups.
2. To promote the spirit of Vocal for Local even further with easier marketing of products prepared by SHG Didis.

The e-SARAS fulfilment centre:

Managed by: The Foundation for Development of Rural Value Chains (FDRVC – a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust)
Purpose:
1. It will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
2. It will handle the logistics required to bring an online order to a customer’s doorstep.

Additional Information

Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM)

Nodal Ministry: Ministry of Rural Development (MoRD)
Aim: To promote poverty reduction through building strong institutions for the poor, particularly women, and enabling these institutions to access a range of financial services and livelihoods.
DAY-NRLM adopts a demand-driven approach, enabling the States to formulate their own State-specific poverty reduction action plans.
The blocks and districts in which all the components of DAY-NRLM would be implemented, either through the State Rural Livelihoods Mission or partner institutions or NGOs, would be the intensive blocks and districts, whereas the remaining would be non-intensive blocks and districts.
National Rural Livelihood Mission (NRLM) is a restructured version of Swarnajayanti Gram Swarojgar Yojana (SGSY).
NRLM was renamed as DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission) in 2016.