Answer:

Introduction:

The impact of digital technology as a reliable source of input for rational decision making is a highly debated issue. While technology has undoubtedly revolutionized the way we collect, analyze, and process data, it has also introduced new challenges and concerns.

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Role of digitalisation in rational decision making:

• On the one hand, digital technology has made it easier than ever before to collect and analyze large amounts of data quickly and efficiently. This has enabled businesses, governments, and individuals to make more informed decisions based on accurate, up-to-date information.
  • For example, data analytics tools have enabled companies to track customer behavior and preferences, allowing them to tailor their products and services to meet their customers’ needs.
• On the other hand, there are concerns about the reliability of digital data and the potential for bias and manipulation.
  • For example, social media platforms have been accused of spreading misinformation and propaganda, which can distort people’s perceptions and influence their decision-making. In addition, there are concerns about the privacy and security of digital data, as well as the potential for data breaches and cyberattacks.
• One example of the impact of digital technology on decision making in India is the use of digital platforms in the agricultural sector. India is a predominantly agrarian country, and many farmers struggle with low yields, poor quality inputs, and limited market access.
  • For example, Digital platforms such as Agri Bazaar, Cropin, and Ninjacart have emerged to address these challenges, providing farmers with access to real-time market information, weather forecasts, and input suppliers.
• While these platforms have the potential to improve the efficiency and profitability of agriculture, there are concerns about their impact on traditional agricultural practices and the potential for data breaches and privacy violations.
  • For example, there are concerns about the ownership of data generated by these platforms and the potential for third-party exploitation.

Conclusion:

The impact of digital technology on decision making is a complex and nuanced issue. While technology has undoubtedly brought many benefits, there are also concerns about its reliability, bias, and security. As such, it is important to approach the use of digital technology in decision making with caution and to prioritize transparency, accountability, and privacy.

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