National Symposium on Promoting Organic Products: Launch of ‘Bharat Organics’ Brand

Context:

• Union Home Minister and Minister of Cooperation addressed the National Symposium on ‘Promotion of Organic Products through Cooperatives’ organized by National Cooperative Organics Limited (NCOL) to launch Bharat Organics Brand

Bharat Organics Brand: Boosting Organic Agriculture and Farmer Income

• The ‘Bharat Organics‘ brand of the NCOL was launched during the symposium.
• The NCOL’s logo, website and brochure was also launched and NCOL membership certificates were given to five cooperative societies.
• Six organic products under the ‘Bharat Organics’ brand were launched on the occasion. 
  • These products – tur dal, chana dal, sugar, rajma, basmati rice and Sonamasoori rice – will be sold through Mother Dairy’s 150 Safal outlets and online platforms.
• About 50 percent of profits from sale of organic products through NCOL will be transferred directly to member farmers.

About NCOL: Empowering Organic Farmers Nationwide Through Comprehensive Supply Chain Management

NCOL provides a platform to all the organic farmers across the country and makes arrangements for marketing of their products.

• It acts as an umbrella organization by managing the entire supply chain of organic products produced by various cooperative societies and related institutions across the country. 
  • It will undertake various activities like aggregation, certification, production, testing, procurement, storage, processing, branding, packaging, labeling, marketing, etc.
• It has been established under the Multi State Cooperative Societies Act, 2002 with headquarters at Gujarat and National Dairy Development Board being the chief promoter.

News Source: PIB

DOWNLOAD PDF