UNCTAD Rebrands to UN Trade and Development

Context

The United Nations Conference on Trade and Development (UNCTAD) announced its landmark rebranding as “UN Trade and Development”, commemorating its 60th anniversary this year.

UNCTAD Rebranding Initiative: Enhancing Global Influence and Advocacy for Developing Nations

• Significance of the UNCTAD Rebranding Initiative: It’s the first-ever comprehensive review of UNCTAD’s global communication footprint and a bold forward-looking strategy to communicate its work and values.
• Strategic Rebranding for Enhanced Global Influence: This strategic move underscores the organization’s commitment to greater impact with a new, clearer visual identity.
• The move aims to amplify its global voice on behalf of developing countries.

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UN Trade and Development

• About: It is a permanent intergovernmental body and the leading institution of the UN dealing with trade and development.
• Established: By the United Nations General Assembly in 1964 and headquartered in Geneva, Switzerland.
• Objective: To maximize the benefits of globalization and liberalization while reducing the costs to the weaker economies.
• Work Focuses Areas: Trade and development, investment and enterprise, technology and innovation, and macroeconomics and development policies.
  • It supports vulnerable economies by helping them integrate beneficially into the global economy.
  • UNCTAD also focuses on improving the competitiveness and economic diversification of these economies.
• Important Reports:
  • Trade and Development Report
  • World Investment Report
  • The Least Developed Countries Report

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